BY: CEO DRIVEHER

THE STORY STARTS WITH YOU™

You stop borrowing voices; your copy sounds like you — steady, warm, and direct.

Write the story that makes you sellable — before your next post.

A practical, zero‑fluff class that helps you draft your origin story, 30‑second intro, and story‑based sales copy, then repurpose it across platforms. Finish with words you can publish — and a voice people remember.

Why This Makes You More Money

Positions your offer with emotion and specificity so price talks less and value talks more.

Creates customer pull (1000 true‑fan energy) by making your voice distinct and consistent.

Enables a premium perception (“snob effect”) through authentic origin and sensory detail.

Speeds publishing: one story fuels many assets, reducing time‑to‑offer across channels.

What you get

Five focused modules with practical, follow‑along exercises.

Prompts to capture origin, proof, pitch, and product stories.

A repurpose plan to convert one story into five pieces of content.

Templates for third‑person testimonials and Before → Bridge → After product blurbs.

A conversational About‑page pattern you can reuse across bios and listings.

Who this is for?

Solopreneurs and creatives who need a voice that sells without shouting.
New sellers with few or no testimonials who want credible proof now.
Product and service owners who want copy that moves people, not just algorithms.

What’s Inside the Modules

Lesson 1. Authenticity, Origin, and the Foundation of Your Brand

Build the emotional core of your brand and define the “heart behind the business.”
Exercises: authenticity audit, mini About‑me rewrite, voice check.
Outcome: a clear, human starting point that cuts through polish and perfection.

Lesson 2. Digging into Your Why + Turning Personal Pain into Purpose

Find the spark, the gap, or the denial that made you start — and frame it with strength.
Exercises: 10‑minute “Why” journal, identify the turning point, 3‑emotion highlight.
Outcome: a concise origin that sets your market position and who you serve.

Lesson 3. The Invisible Client — Be Your First Case Study + Story Templates for Sales

Treat yourself as proof; collect “tiny wins” and turn them into copy that sells.
Exercises: third‑person self‑testimonial, Before → Bridge → After product blurb, sensory copy.
Outcome: credible social proof and ready‑to‑paste story‑based sales copy.

Lesson 4. Multi‑Platform Storytelling, Emotional Positioning, and Brand Voice

Repurpose one story into five formats and shift from resume‑speak to relationship‑speak.
Exercises: 3‑line pitch (Hook → Solution → Mission), 30‑second intro, About‑page rewrite.
Outcome: a consistent voice and a content map you can execute in hours, not weeks.

Lesson 5. Story as a Wealth Strategy — Sovereignty, Legacy, and Emotional Ownership

Treat story as an asset: decide what to make public, what to protect, and how it powers offers.
Exercises: sovereignty statement, “legacy line,” private vs public narrative plan.
Outcome: a durable positioning system that compounds trust over time.

What you’ll be able to do immediately

Draft your origin story in 10 minutes and edit it to a clean, publish‑ready version.
Write a 30‑second introduction that hooks attention in the first three seconds.
Turn one personal story into five formats (blog, caption, short video, email, and product blurb).
Become your own first testimonial and translate small wins into credible proof.
Rewrite your About page and product copy in a warm, conversational brand voice.
Use the Before → Bridge → After formula to sell outcomes instead of ingredients.
Build a simple “story bank” that powers weeks of content without burnout.